L2P UNIVERSITAS MUHAMMADIYAH PONOROGO
Universitas Muhammadiyah Ponorogo
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PENGARUH LIVE STREAMING, ONLINE CUSTOMER REVIEW, DAN BRAND IMAGE TERHADAP MIN…
Penelitian ini bertujuan untuk menganalisis pengaruh Live Streaming, Online Customer Review, dan Brand Image terhadap Minat Beli produk Heejab.inds di platform e-commerce Shopee, dengan objek penelitian pada mahasiswi Fakultas Ekonomi Universitas Muhammadiyah Ponorogo. Penelitian ini dilatarbelakangi oleh tren belanja online yang semakin meningkat serta maraknya kompetisi merek hijab lokal yang…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- xii, 83 p, 30 cm.
- Judul Seri
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- No. Panggil
- 113 FIT p FE-2025
