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Universitas Muhammadiyah Ponorogo
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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Pergesaran market Pla...
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PENGARUH BUDAYA MILENIAL, FEAR OF MISSING OUT (FOMO), DAN BRAND AWARENESS TE…
Fenomena Fear of Missing Out (FOMO) kini menjadi pendorong utama perilaku konsumtif generasi muda. Tren psikologis ini, bersama dengan kekuatan kesadaran merek (brand awareness), diduga kuat mengubah lanskap loyalitas digital. Akibatnya, terjadi migrasi besar konsumen dari platform belanja lama ke platform baru.Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh budaya FOMO dan brand a…
- Edisi
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- ISBN/ISSN
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- Deskripsi Fisik
- xv, 87 p, 30 cm.
- Judul Seri
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- No. Panggil
- 16 WIB p FE-2026
