Gaya APA

C.Olson, J., P., J. (2008). CONSUMER BEHAVIOR & MARKETING STRATEGY (Eighth Edition). USA: Mc Graw-Hill.

Gaya MLA

C.Olson, J.Paul, Peter,, Jerry. "CONSUMER BEHAVIOR & MARKETING STRATEGY". Eighth Edition USA: Mc Graw-Hill, 2008. Buku Inti.