Gaya APA

A.Ricks, D. (1983). BIG BUSINESS BLUNDERS : MISTAKES IN MULTINATIONAL MARKETING . USA: Dow Jones-Irwin.

Gaya MLA

A.Ricks, David. "BIG BUSINESS BLUNDERS : MISTAKES IN MULTINATIONAL MARKETING". USA: Dow Jones-Irwin, 1983. Buku Inti.